There is an increasing demand and a need for brands to get involved and bet on a more circular economy. At Arena Martínez we are committed to turning towards more conscious production and communication in the fashion sector, being responsible for the social and environmental impact. We develop our conscious Supply Chain, prioritizing a more circular economy with the optimization of each process, lengthening the life cycle of each piece and promoting awareness and respect for the environment.
1 DESIGN AND MATERIALS
We develop capsule collections of very limited handmade units, prioritizing quality, uniqueness and awareness when creating each piece.
Natural fiber materials such as recycled cotton poplin or synthetic made from recycled polyester or using organic Florence Twill.
Collection packaging: product bags made from recycled cotton
Strengthening the local economy and supporting Spanish manufacturers by Manufacturing exclusively nationwide in Spain. Patronage is carried out by independent Spanish women.
Printing at a Bilbao company and purchase of fabrics in Madrid.
All pieces are handmade in a small workshop in Madrid.
Collaboration with Spanish artists, equally men and women, promoting and offering a platform to give visibility to their talent.
3 PROCESS OPTIMIZATION- CONSCIOUS PARTNERSHIPS
We optimize each internal process, expanding responsible practices throughout the value chain by collaborating with other conscious companies such as our print provider. Use of water-based inks and fabrics with GOTS, OEko-Tex or GRS certification.
We bet on more sustainable distribution alternatives when working with the courier company TIPSA. Awarded for its sustainable conscience and high degree of commitment and quality, obtaining the ISO certification of environmental festivity. They are also a reference partner in the fight against Covid-19 for admirable social action
4 LIFE CYCLE.
We try to keep materials in the cycle as long as possible, minimizing waste and extending the life of the product:
-Creation of capsule collections from leftover remnants
-Reuse of pieces to create new parade clothes, hand-painted by artists for example.
-Reuse of scraps as visual elements on the display of our events (eg. Scraps used to create a structure simulating a flower garden with our prints)
-Collaboration with manufacturers from the Preciados Gallery to create this collection from thousands of threads and accessories that were to be discarded.
-Transfer of surplus materials and remnants to artists to develop their works.
-We adjust the remaining stock with discounts to give it an outlet, avoiding burning your pieces under any circumstances.
-We offer product repair to facilitate lengthening the use of customers
We are one of the leading brands in Es Fascinante. Spanish platform that raises the voice of Spanish talent and the Slowfashion movement. We obtained the award for the young designer 2019 from Es Fascinante.
6 COMMITMENT SOCIAL CAUSE.
Charity auction to help the Juegaterapia Association build a garden at the Niño Jesús hospital. Bags auction designed by Arena and hand painted by artists.