{"id":16964,"date":"2021-11-03T12:58:52","date_gmt":"2021-11-03T11:58:52","guid":{"rendered":"https:\/\/www.arenamartinez.com\/?p=16964"},"modified":"2025-02-24T09:22:12","modified_gmt":"2025-02-24T08:22:12","slug":"the-new-toyota-yaris-by-arena-martinez","status":"publish","type":"post","link":"https:\/\/www.arenamartinez.com\/en\/blog\/the-new-toyota-yaris-by-arena-martinez","title":{"rendered":"The new Toyota Yaris by Arena Martinez"},"content":{"rendered":"

The 28th of October, from Arena Martinez, we have the great opportunity to present the new Toyota\u2019s Yaris Cross<\/a>, personalized in the most Arena\u2019s style.<\/em><\/p>\n

It was such a great pleasure from our brand to have this huge opportunity to personalize this car from the hand of Toyota and with the collaboration of Valyty<\/a>. It was an enormous challenge, personally and professionally speaking, because never before we have had this any similar collaboration, specifically creating an object so different to what we use to create, but little by little, we start to think about our brand\u2019s value, and we came to the conclusion that we have always try to extract the art of the walls, galleries and objects, to show them in urban places, and therefore what better than a car to be able to do that.<\/p>\n

In this manner, we extracted the design of one ceramic\u2019s collection realized in the middle of the quarantine in collaboration with Papartus. After this, everything developed in a very easy way.<\/p>\n

This big event, took place on the 28th of October in Madrid, where it could make the presentation of our car with the invitation of influence people inside the fashion and art world.<\/p>\n

We have the pleasure to have as guests; Sandra Escacena, Ver\u00f3nica S\u00e1nchez, Luc\u00eda D\u00edez, Elena Rivera, Silma L\u00f3pez, Teresa Riott, Mister Piro\u2026among so many other artists who attempted.<\/p>\n

All the event, was developed around the Studio 54 aesthetic and we have the chance to presence how the people took this style creating scandals looks.<\/p>\n

At the same time, we could see our own clothes among the guests, taken to this aesthetic with so much personality and amazing strong.<\/p>\n