ABOUT US
PHILOSOPHY
Arena Martinez is a brand that brings Contemporary art to another dimension. To our bodies, to our skin. Fashion and Art are worlds where creativity is oxygen and talent is water. We merge these spheres together, creating a new platform for these worlds to coexist.
Every collection is inspired on a unique artist. We take the time to know each artist and their work, we then hang out in their studio to see them in their element and understand all the essence and passion that goes into each of their pieces. We collaborate by selecting a few of their works to ultimately transform them into wearable pieces, letting art be with you wherever you go.
Established in 2017, is growing to become a daring, cosmopolitan, different, confident and contemporary brand with the aim to make our clients feel unique, express their unique selves and stand out wearing dared pieces of art that will make them feel special and will be a treasure in their closet.
We opened the MBFWM in July 2019 and had a google talk a few months later to speak about the brand and the many collaborations with artists such as Papartus, Marina Vargas, Juan Sotomayor and Mister Piro as well as with Juliao Sarmento, Jannis Varelas, Jose Manuel Ciria, Santiago Ydañez, Alberto Corazón, Felipao, Torre Mayado, Jose Dávila, Miki Leal, Cristina Lamas, Jorge Galindo, Felicidad Moreno, Carlos León, Demo, Salustiano, Carlos Cartaxo, Mattias Sanchez and Okuda.
Sustainability
THE DEMAND AND NEED FOR BRANDS TO GET INVOLVED AND BET ON A MORE CIRCULAR ECONOMY IS INCREASING.
At Arena Martínez we are committed to turning towards a more conscious production and communication in fashion, being responsible for the social and environmental impact. We develop our Supply Chain consciously, prioritizing a more circular economy with the optimization of each process, lengthening the life cycle of each piece and promoting awareness and respect for the environment.
DESIGN AND MATERIALS
We develop capsule collections, with very limited units, prioritizing quality, uniqueness and awareness when creating each piece.
The use of natural fiber textiles such as recycled cotton poplin or synthetics exclusively made from recycled polyester and also using organic Florence Twill.
Collection packaging: bags made from recycled cotton.
LOCALVISM
Strengthening the local economy. Manufacturing exclusively nationally in Spain.
Pattern made by Spanish women who are independent workers.
Printing in a company in Bilbao and buying fabrics in Madrid.
Handmade in a small workshop in Madrid.
Collaborating with Spanish artists, equally men and women, promoting and offering a platform to give visibility to their talent.
PROCESS OPTIMIZATION – CONSCIOUS ALLIANCES
We optimize each internal process, expanding responsible practices throughout the value chain by collaborating with other conscientious companies such as our print supplier.
Use of water-based inks and fabrics with GOTS, OEko-Tex or GRS certification.
We bet on a more sustainable distribution alternatives when working with the TIPSA courier company. Awarded for its sustainable awareness and high degree of commitment and quality, obtaining the ISO certification of environmental management.
They are also a leading collaborator in the fight against Covid-19 for admirable social action.
LIFE CYCLE
We try to keep the materials in the cycle as long as possible, minimizing waste and extending the products´ life expectancy.
-Creating capsule collections from leftover scraps
–Toile reused to create new clothes for fashion shows.
–Remnants reused as visual elements in displays.
-Cessation of surplus materials and scraps to artists to develop their works.
-We adjust the excess stock with discounts to give it an exit, avoiding burning your pieces under any circumstances.
-We offer product repairation to facilitate lengthening the use of customers.
COMMUNICATION
We are one of the leading brands in Es Fascinante. Spanish platform that raises the voice of Spanish talent and the Slowfashion movement. We won the 2019 Es Fascinante Young Designer Award.
COMMITMENT TO SOCIAL CAUSE
AUCTION FOR CHARITY
Charity auction of 19 bags designed by Arena Martínez and hand-painted by different renowned artists. All the funds raised were donated to the [H]ARTE foundation.
WHAT IS [H]ARTE?
They organize exhibitions in hospitals and health centers to bring art closer to those who cannot access museums, cultural centers, or galleries due to their health or physical condition.
