TOYOTA BY ARENA MARTINEZ
About the collaboration
An exceptional collaboration made by Toyota Spain. The project was based on the customization of the new Yaris Cross. Created from the values of our brand, which are based on extracting art from walls, galleries and objects to display them in urban settings such as the street, we are inspired by a collection of ceramics conceived during confinement in collaboration with Papartus.
We held a presentation event for the car and a capsule collection of garments inspired by the project. We had the pleasure of having the presence of influential people from the world of fashion and art, such as Sandra Escacena, Verónica Sánchez, Lucía Díez, Elena Rivera, Silma López, Teresa Riott, Mister Piro among many other artists who attended.