TOYOTA BY ARENA MARTINEZ
About the collaboration
An exceptional collaboration made by Toyota Spain. The project was based on the customization of the new Yaris Cross. Created from the values of our brand, which are based on extracting art from walls, galleries and objects to display them in urban settings such as the street, we are inspired by a collection of ceramics conceived during confinement in collaboration with Papartus.
presentation event
We held a presentation event for the car and a capsule collection of garments inspired by the project. We had the pleasure of having the presence of influential people from the world of fashion and art, such as Sandra Escacena, Verónica Sánchez, Lucía Díez, Elena Rivera, Silma López, Teresa Riott, Mister Piro among many other artists who attended.
“Her brand, created in 2017, is based on the union between his creative universe and the collaboration with different artistic geniuses. This has led him to have unique collections that have now been launched to conquer the asphalt through a collaboration with the Toyota car company, for which he has designed a new model in the image and resembling his creativity.”
HOLA!SPAIN 
"Now Arena has gone a step further and has brought art to a creation that could never have been imagined: a car. Hand in hand with Toyota, the designer has experienced a creative process full of magic in which she has personalized the new Yaris Cross model."
INSTYLESPAIN 
"Daughter of artists, she grew up between paintings and brushes and to that she later added her passion for clothes. Today it has an exclusive and colorful brand that is already the favorite of many celebrities."
ABCSPAIN 
"After a long creative process full of magic, the designer Arena Martínez has personalized the new Toyota Yaris Cross, in which we can undoubtedly appreciate her artistic stamp. A striking, sustainable, functional, urban and technologically very advanced car."
EDDKSPAIN 
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