TimeJust: Arena Martinez: “For me, it’s very important and this collaboration gives me the opportunity to bring art to the street in a way I would never have imagined”

TimeJust begins by telling us about the collaboration between Arena Martinez and Toyota. The result is the customization of the Yaris Cross. The origin of this design can be found in a collection of ceramics that Arena produced with her father during lockdown. It then tells us how important art is to Arena and her background in this world. It reveals that from the first moment of this collaboration, Arena wanted to transmit happiness, freshness, boldness, elegance and positivism. The article ends with Arena’s acknowledgement that this project represents a before and after for its brand.

Here you can read the interesting article on her website:

https://www.timejust.es/moda/la-disenadora-arena-martinez-saca-literalmente-el-arte-a-la-calle-con-el-nuevo-toyota-yaris-cross/