The capital has once again dressed in fashion for another year, thanks to Madrid Es Moda, an initiative that seeks to highlight Spanish designer brands and position them globally. This is possible thanks to ACME (Asociación de Creadores de Moda de España).
This edition, which started last Thursday, February 9, returned to transform every corner of the city into a catwalk. Under the name “Hands of silver, the heart of gold”, paid tribute to the trades and all its craftsmen.
Its inaugural event, which ran along Alcalá Street and ended inside the UNOde50 art Gallery, the official sponsor of the event, was an urban choreography that combined fashion and contemporary dance.
Designers such as Pertegaz, Ulises Mérida, Paloma Suárez, Duarte, and Maison Mesa are examples that have participated in this great initiative. It is interesting the fact that they go a step further by leaving the classic parade we know, and presenting their collections in a renewed way, in characteristic places of the capital.
We highlight in this edition the brand dominnico, which chose the Madrid Hotel month as the site for the presentation of its new collection, or the brand Mané Mané with a performative staging.
We love to see how more and more these types of initiatives have more visibility, promoting values such as those of our brand, supporting Made In Spain, sustainable production and the talent of our country.
Soon we will be able to see the new parade of Arena Martínez in the Abanca 45 space of Serrano, in which his new collection, which is already being prepared, will be presented, inspired by the Wonderful movie “The Grand Budapest Hotel”.