The union of Fashion, Art and Dance on Virtual Platforms

Slow fashion made in Spain by Arena Martínez - Fashion Week Online - Dior Autumn Winter 2020-2021

During this time in which we all had to reinvent ourselves, fashion has also undergone drastic changes that have been reflected in Paris fashion week with its virtual shows. Changing completely the concept we use to have about showing a collection and their respective runways.

 

Schiaparelli

The Paris based firm “Schiaparelli” published an inspiring fashion film, where Daniel Roseberry (creative director of the brand) is sitting on a bench in Washington Square park drawing his new creations. Presenting the Fall-Winter 2020/21 collection in a way we have never seen before.

 

Slow fashion made in Spain by Arena Martínez - Fashion Week Online - Berluti por Brian Rochefort
Daniel Roseberry, creative director of Schiaparelli

 

Wooyoungmi

Unity, tolerance, diversity and inclusion were the main pillars for the presentation of the Wooyoungmi firm. An interesting visual proposal, a performatic video, where dance meets fashion to reinforce its concept.

 

Slow fashion made in Spain by Arena Martínez -
Wooyoungmi presentation, Paris Fashion Week online

 

Issey Miyake

Dynamism, vitality and color are three of the characteristics that we can definitely name from the presentation made by the firm. A dance that is in complete harmony with the proposal of the collection.

 

Slow fashion made in Spain by Arena Martínez - Fashion Week Online -
Issey Miyake, “Meet you new self”

 

Berluti

Kris Van Assche in collaboration with American sculptor Brian Rochefort presented the 2021 spring collection at Paris Fashion Week. Colors and incredible textures resulting from this fascinating union of fashion and art.

 

Slow fashion made in Spain by Arena Martínez - Fashion Week Online -
Berluti Collaborates with Ceramic Artist Brian Rochefort

 

Palomo Spain

A cinematographic portrait of the fashion show’s preparation in the presentation of its collection “THE REHEARSAL”. It has taken us to an urban space where wild nature becomes a fundamental aspect, with a strong message of respect for our origins.

 

Slow fashion made in Spain by Arena Martínez - Fashion Week Online -
Palomo Spain, “The Rehearsal”

 

Many designers like Louis Vuitton; Yohji Yamamoto; Dior; Balmain; Walter Van Beirendonck; Thom Browne; among others, have opted for creative films / videos with this new normal of 2020.

Has virtuality come to stay in fashion? Something we can certainly affirm is that each of these digital presentations have marked the history of fashion and have left us with great resignifications. Even without an audience, without objectives, and without the expected applause, fashion continues to spin with the digital impulse and reinvent itself.

 

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