Vogue January 2021 Covers

Slow fashion made in Spain by Arena Martínez - Vogue 2021 - 8

As fashion enthusiasts, there’s no better way to welcome the new year than with some of the first covers of the iconic Vogue magazine for this January 2021. In this exciting and hopeful year, it is, of course, hard-working and successful women who are leading the first covers of the year.   In the national … Read more

2020 by Gabriela Vera

Slow fashion made in Spain by Arena Martínez - 2020 Gabriela Vera

Dear all,   From Arena Martinez we wanted to wish you a wonderful 2021! We would like to share with you a great letter from my great friend Gabriela Vera, who sent me by mail to end 2020 and welcome this new one.   I hope you like it.   Much love and good luck … Read more

ELLE 75th Anniversary

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Belonging to the Hearst group, a world leader in communication, ELLE is the world’s largest fashion magazine and media brand that inspires women to explore and celebrate style in all aspects of their lives with content inclusive and innovative.   Created in Paris in 1945 by Hélène Lazareff, ELLE became a symbol of the social … Read more

Arena Martínez Projects

Slow fashion made in Spain by Arena Martínez - Blog - Arena Martínez Projects

From the passion and love for art that Arena Martínez brings to her garments, a project was born in 2018 in parallel to the fashion brand, this time focused entirely on the world of Contemporary Art.   Arena Martínez Projects arises from the need to provide support to contemporary Spanish artists so that their works … Read more

Maison Margiela presents its SS2021 collection inspired by tango.

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John Galliano, current creative director of Maison Margiela, has presented in Paris Fashion Week the ss2021 collection inspired by the tango of Buenos Aires and the culture around it. The revision has led him to a gloomy, dark aesthetic and a clear resignification of the movement and dynamism of the body in an interdependent dance. … Read more

Vivienne Westwood, a leader in anti-fashion activism

Slow fashion made in Spain by Arena Martínez - Vivienne Westwood - 1

Vindicator, critical and an icon of punk, Vivienne Westwood has never renounced her political activism, which is so referential in her vision of fashion. Strongly involved with society and sustainability, her fashion shows and campaigns always give rise to debate and rethink civil rights, ecology and politics. Away from all conventionalism, she posses a unique, … Read more

Are you a victim of Greenwashing? Probably yes.

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Nowadays, everything revolves around sustainability, inside and outside the fashion industry, have you really stopped to think what sustainability is? What is its true meaning? And what meaning does the brands give to it?   It may surprises you to know that in the strict sense of the word sustainability refers to “what can be … Read more

The Most Innovative Digital Formats in Paris Fashion Week SS 21

Slow fashion made in Spain by Arena Martínez - París - Fashion Week - ss21 -18

A few days after the ending of fashion week, with the always-classy Paris as the last destination, the fashion industry ‘mood’ is difficult to measure. On one hand, fashion firms and their creative teams have shown that, against all odds, their resilience and creativity can thrive even in the most challenging contexts. On the other … Read more

Milan Fashion Week – The most iconic brands: from Fendi’s minimalism to Dolce Gabbana’s hypercolourism

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Once again, fashion week was held in one of the most fashionable capitals, where creativity, color and the staging that designers have displayed is showing that fashion is gradually recovering normality (or at least is adapting with new resources to the current context). We have selected some of the most iconic shows of this edition: … Read more

Mercedes-Benz Fashion Week Madrid

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In the 72nd edition of Mercedez-Fashion Week Madrid, IFEMA has once again given place to present  the 2021 Spring- Summer collections of the most outstanding Spanish designers of the moment, both established and emerging talents, recognized for their enormous commitment to the local industry. Here is some of the fashion shows that captivated us the … Read more