In the 72nd edition of Mercedez-Fashion Week Madrid, IFEMA has once again given place to present the 2021 Spring- Summer collections of the most outstanding Spanish designers of the moment, both established and emerging talents, recognized for their enormous commitment to the local industry. Here is some of the fashion shows that captivated us the … Read more
Quarantine, Covid-19 and the current changing context has taken us by surprise to all of us. From Arena Martínez we have sought and implemented many communication channels to continue having a relationship with our clients and customers. Tools that ranged from multiple recommendations in quarantine stages to new ways of communicating our products. Although we … Read more
Founded in Paris in 1988 by Martin Margiela (together with his partner Jenny Meirens). Considered one of the most avant-garde creators of his generation and belonging to the select club of “the six of Antwerp”. Recognized for his work as an assistant to Jean Paul Gaultier or his collaborations with Rei Kawakubo, only a few … Read more
Sacai is a Japanese luxury brand founded by Chitose Abe in 1999. Recognized for breaking the barriers imposed between formal and urban, with an experimental and deconstructive style that makes it unique and different. Incorporating a hybrid idea about clothing, combining fabrics with contrasting textures, reinterpreting patterns, transforming clothing into unexpected shapes and silhouettes. Prior … Read more
As we well know, the fashion industry is the second most polluting in the world. So, we want to present some sustainable technologies implemented in recent years. Reflecting on how we can change our consumption and production habits in a more conscious and sustainable way for our environment. Recycling of materials It is estimated … Read more
Valentino, the Italian Haute Couture firm, presented its fall / winter 2020 collection entitled “Of Grace and Light” through a virtual show, providing a unique digital experience. Once again, Pierpaolo Piccioli, creative director of the brand, captivated us with a show of pure creativity, imagination and emotion. Dresses with amazing silhouettes with floral projections and … Read more
MAL QUERER is a narrative collection, inspired by the album of the same name, and which, through a series of 20 looks, seeks to develop a story of love, heartbreak and empowerment, illustrating and creating a deep relation between each look and one of the Major Arcana Cards of the Tarot deck. Described … Read more
Jacquemus’s 2021 summer collection took place in the vastness of a wheat field located on the outskirts of Paris. Despite of great wave of online shows, the firm decided to have a reduced amount of exclusive guests but still carry out the presentation. The show was broadcasted live to their 2.4 million of followers. … Read more
During this time in which we all had to reinvent ourselves, fashion has also undergone drastic changes that have been reflected in Paris fashion week with its virtual shows. Changing completely the concept we use to have about showing a collection and their respective runways. Schiaparelli The Paris based firm “Schiaparelli” published an inspiring … Read more
Miuccia Prada (Milan, 1948) is an Italian fashion designer and businesswoman who has great milestones to her credit within the world of fashion and culture. From buildings designed by the best architects in the world, to facilities in the middle of nowhere, the Miuccia universe has a lot to offer. Miuccia Prada (Milan, 1948) … Read more